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Francis's latest writings
Web Copywriting - Include Relevant Benefits ... Otherwise You'll Bore Your Prospects
While it's good to include a lot of benefits in your copy, you need to make sure the benefits you include are relevant. If you include benefits that the prospect doesn't care about, it'll bore him and lose his interest. But when you include relevant benefits, you'll get your prospect's attention. For example, let's say you're selling a product to help men build muscle.... (posted by Francis 3 years 2 days ago.)
While it's good to include a lot of benefits in your copy, you need to make sure the benefits you include are relevant. If you include benefits that the prospect doesn't care about, it'll bore him and lose his interest. But when you include relevant benefits, you'll get your prospect's attention. For example, let's say you're selling a product to help men build muscle.... (posted by Francis 3 years 2 days ago.)
If You're Making These Web Site Mistakes, You're Scaring Prospects Away
The design of a Web site is important. If you're making these mistakes, you may be scaring your prospects away. You want your Web site easy to use. Prospects should feel in control of your Web site, not intimidated by it. What are some mistakes when designing a Web site? The first one is... Mistake #1: Too many menu buttons without grouping them Having too many menu... (posted by Francis 3 years 58 days ago.)
The design of a Web site is important. If you're making these mistakes, you may be scaring your prospects away. You want your Web site easy to use. Prospects should feel in control of your Web site, not intimidated by it. What are some mistakes when designing a Web site? The first one is... Mistake #1: Too many menu buttons without grouping them Having too many menu... (posted by Francis 3 years 58 days ago.)
7 Tips to Write in a Conversational Tone - To Boost Sales
It's important to write in a conversational tone. People are more likely to buy from those they like and trust. A conversational tone gives your copy a friendly vibe. But writing in a conversational tone can be tough, especially if you come from an academic writing background. Here are some tips to help you write in a conversational tone. 1. Use contractions. Contractions give your copy a more... (posted by Francis 3 years 58 days ago.)
It's important to write in a conversational tone. People are more likely to buy from those they like and trust. A conversational tone gives your copy a friendly vibe. But writing in a conversational tone can be tough, especially if you come from an academic writing background. Here are some tips to help you write in a conversational tone. 1. Use contractions. Contractions give your copy a more... (posted by Francis 3 years 58 days ago.)
How to Come Up With Headline Ideas
Coming up with headline ideas can be difficult. But it doesn't have to be that way. You're going to read tips on how to come up with headline ideas and improve your headlines. First, write down as many headlines as you can without editing yourself. Just let the ideas flow and get them down on paper or on your computer. Try to get down at least 25 headlines or even 100 if you have to. It may take a while to come up with... (posted by Francis 3 years 82 days ago.)
Coming up with headline ideas can be difficult. But it doesn't have to be that way. You're going to read tips on how to come up with headline ideas and improve your headlines. First, write down as many headlines as you can without editing yourself. Just let the ideas flow and get them down on paper or on your computer. Try to get down at least 25 headlines or even 100 if you have to. It may take a while to come up with... (posted by Francis 3 years 82 days ago.)
The Myth of Never Talking About Yourself
You may have heard you should never talk about yourself in your copy. Many books have written about it. In fact, if there ever was a "copywriting bible," it'd be listed as one of the biggest "sins." It makes sense too. After all, prospects don't care about you and are more concerned with their own life and problems. You also don't want to come across as an egomaniac by talking about yourself too much. And yet, I'm... (posted by Francis 3 years 86 days ago.)
You may have heard you should never talk about yourself in your copy. Many books have written about it. In fact, if there ever was a "copywriting bible," it'd be listed as one of the biggest "sins." It makes sense too. After all, prospects don't care about you and are more concerned with their own life and problems. You also don't want to come across as an egomaniac by talking about yourself too much. And yet, I'm... (posted by Francis 3 years 86 days ago.)
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